The biggest challenge was to restore a dying organization, which was losing money, to growth and profitability. The first steps were not: cutting costs, developing new products and/or services, inventing clever new marketing concepts, or clever advertising! Instead, the first steps were: rebuilding a culture where all employees were a family, striving for a “shared” success! The basis for this success turned out to be winning major races again.
— Peter Schutz
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