LEADING LADY IN FINTECH
What's your story? What drew you to FinTech?
My path to FinTech is an unusual one. I graduated with a Communication Studies degree and a minor in Environmental Studies from Wilfrid Laurier University, and started my career with a small public relations/marketing agency in Waterloo. After two intense years working on several startup accounts and developing my foundational digital marketing skills, I knew I wanted to make the switch from account manager and join a startup myself. I also knew I wanted to move to Toronto.
I looked around at a number of opportunities and zeroed in on Hockeystick. It was exciting to see how an industry I had always viewed as a process-driven, old boy’s club, was being revolutionized. I felt that my distinctly non-finance education and job experience could be an asset. It was a risk, but after two and a half years at Hockeystick I can say it was the perfect decision for myself and the company.
What makes FinTech an exciting area to build your career in?
FinTech companies, like all tech companies are, by their very nature, inherently innovative. If they don’t keep evolving to meet the needs of their customers, their competitors will get ahead. As a result tech companies are focused, move fast and offer their employees a deeper sense of purpose and responsibility. In the world of FinTech, that ability to innovate quickly has been a great advantage. Banks tend to move slowly and aren’t generally regarded as technology innovators, so in the finance markets there is a lot of opportunity for new ideas, and startups are in a strong position to exploit this opportunity with a range of innovative applications.